Incredible man raises consumer awareness "Behind the Swoosh"
by Bayshore Courier News
Posted:03/02/10

Lincroft (Monmouth County, NJ) - Jim Keady was a soccer coach with the NCAA Division 1 national champions, when he stood up against Nike and their sweatshops and lost his jobs for doing so according to Keady; he has since made ending sweatshop labor his life mission. In the summer of 2000 he lived with factory workers in an Indonesian slum, trying to survive on their wage rate of 23 cents per hour. Since that initial trip, Keady has returned to Indonesia on multiple occasions, to learn more about Nike's overseas operations.

Reportedly he has also taken part in grassroots campaigns and demonstrations on three continents that were focused on raising consumers' awareness about Nike's sweatshops. Come hear this incredible man's story about trying to impact change in the way multi-national corporations do business.

Come hear his incredible story on Thursday, March 4 2010 at Brookdale Community College.

Free Lecture: Jim Keady at Brookdale Warner Student Life Center, Navesink Rooms 11:45 am

Contact: Student Life and Activities 732-224-2500
Contact Email: studentlife@brookdalecc.edu


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